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        上海盛通時代印刷——國內第一家NOVAFLUTE聯線裱貼生產線用戶

        新聞來源: 發布時間:2019-10-28 10:55:00

        Customer Success Story | 

        Shanghai Shengtong Printing, the first user of NOVAFLUTE in-line lamiator in China

         

        中國的包裝印刷市場面臨越來越多的商業挑戰,以及巨大的機遇。隨著訂單和利潤的減少,紙張和其他材料的成本也在上升,從而導致許多企業都感嘆生存艱難。但是,上海盛通時代印刷有限公司(以下簡稱“上海盛通”)在購買了中國第一臺NOVAFLUTE聯線膠印裱貼設備之后,利用其獨特的技術優勢,促成其2019年上半年的生產蓬勃發展。在2019年前7個月中,公司的包裝產值又破新高,從而繼續在市場上保持領先地位。

         

        The printing and packaging markets in China face increasing commercial challenges as well as great opportunities. As orders and profits decrease, the costs of paper and other materials are rising, which can result in many businesses struggling to make meaningful progress within the market. However, Shanghai Shengtong Times Printing Co. Ltd., which purchased the first NOVAFLUTE inline laminator in China, has already seen production booming in the first half of the year. In the past 7 months, the performance of the business has reached new heights and the company continues to maintain a leading position in the market.

         

        上海盛通時代印刷有限公司總經理孔勤

        Kong Qin,General Manager of Shanghai Shengtong Times Printing Co. Ltd.

         

         

        詩歌應趁年華,盛通正在揚帆

        Shengtong Printing looks forward to a bright future

         

         

        上海盛通是北京盛通印刷股份有限公司(股票代碼:002599)在滬全資子公司,目前擁有153畝土地,員工300余人,成立初始就得到國家新聞廣電總署和上海市新聞出版局的重視。短短三年時間,上海盛通在從業經歷長達30年的總經理孔勤的帶領下飛速發展,成為上海乃至整個華東地區頗有影響力的印刷包裝企業之一。

         

        Shanghai Shengtong, a subsidiary of Beijing Shengtong Printing Co., Ltd. Within 3 years from establishing the factory, Shanghai Shengtong has become one of the most influential printing and packaging companies in East China. Under the leadership of General Manager Kong Qin, who has worked in printing industry for 30 years, the company has indeed grown rapidly. 

         

        “上海盛通廠區廠房整體鋼筋混凝土澆搗結構,外觀看上去就是一個印刷機組,廠房具有環保、綠色、恒溫、恒濕等特點,這也是優秀印刷品的保障因素之一。”孔勤總經理講述道,“從業務布局來看,我們首先以書刊印刷作為市場的切入口,同時布局包裝印刷市場,為后期的業務增長儲備了足夠強大的實力。”


        "The factory is a sleek, modern facility, with strong environmental credentials. It enjoys a constant temperature and humidity, which enables the consistency needed to guarantee great packaging production.” said GM Kong Qin, "With our business layout, we took book printing as the starting point for market development, eventually entering the print and packaging markets, which provided great opportunities to grow."

         

        在上海盛通300平左右的展示空間里,展示著上海盛通這些年來合作的眾多客戶,書刊類如外教社、華師大、華理工等書刊印刷品,包裝類如娃哈哈、爽歪歪、旺仔、百草味-每日堅果、愛仕達等品牌包裝產品...... 


        In a 300㎡ product display area, Shanghai Shengtong showcases many clients’ products and innovations. Book and publication clients include Shanghai Foreign Language Education Press, East China Normal University Publishing House and East China University of Science and Technology Publishing House. Packaging clients include Wahaha, Shuangwaiwai, Mong Tsai, Be & Cheery, Daily Nuts and ASD. 

         

        我們現在的主要業務還是來自于最初規劃的兩個事業部,一個是書刊事業部,一個是包裝事業部,包裝事業部主要是以微細瓦楞包裝為主,2018年營業額超過2億人民幣。現在經濟下行的壓力比較大,但包裝板塊的業務從1月到7月總共增長了15.7%。”孔勤總經理介紹道,“未來,我們還將不斷拓展業務范疇,加大包裝板塊的投資與研發,不斷提升產品品質與服務,為用戶創造更多價值。”

         

        "The majority of our business comes from the two divisions that we planned initially; our book and packaging divisions. Our packaging solutions are mainly based on micro-flute corrugated packaging, with turnover exceeding 200 million CNY in 2018. Although we are facing a relatively large economic downturn now in China, our packaging division has increased sales by 15.7% from January to July this year," said GM Kong Qin. “In the future, we will continue to expand the scope of our business, increase our research and development investment in the packaging sector and improve product quality and service, to create more continuous value for our clients."

         

        品質品牌共進,把握時代機遇

        Helping brand owners build value into the supply chain

         

         

        在上海盛通成立之初,其業務主要來自于出版傳媒、高檔出版物印刷、網絡按需印刷等業務。“在公司成立之初,我們就建立了高檔包裝設計研發中心,通過技術升級和產業整合等手段快速實現了高度規模化,這為我們后期進入包裝印刷市場奠定了很好的基礎。”孔勤總經理講述道。 

         

        In the business' formative years, orders mainly came from the publishing sector, predominantly high-end publication printing and online on-demand printing. “At the beginning of the business, we established a high-end packaging R&D center, which quickly achieved a high degree of scalable growth through technology upgrades and industrial integration. This laid a solid foundation for us to enter the packaging and printing market later on.” Continued GM Kong Qin.

         

        隨著市場的不斷變化,上海盛通的業務重心也漸漸轉到了包裝印刷領域,同時開始探索印刷文創領域,這對上海盛通來說既是挑戰也是機遇。“通過持續探索和創新,上海盛通也開啟了工業4.0的進程,目的是通過創新持續引領,讓產品品質更優、讓生產效率更高、讓企業價值最大化,并實現經濟效益與社會效益的雙豐收。”

         

        As the market continues to evolve, the core business of Shanghai Shengtong has gradually transferred to packaging and printing, and the business is now exploring new opportunities in the wider print sector. "By continuous exploration and innovation, Shanghai Shengtong has adopted an ethos of Industry 4.0", said GM Kong Qin. "We want to make product quality and production efficiency achievable at every point and enable our customers to unlock heightened value; we aim to do this by leading through innovation."

         

        “上海對整個印刷產業規劃起點比較高,例如,我們的企業在整個華東地區也是國家級綠色園區,未來印刷企業要發展,可能需要改變以往那種小而全的發展思路,要小而精、小而專,將某一個品類做到行業冠軍,這樣才能有更長的生命力。”孔勤講述道。

         

        "The Shanghai region has set up a high standard for the whole packaging & printing industry, which has stringent requirements for packaging & printing enterprises. For the packaging & printing factories that want to grow and develop, they must think ‘small but’ - ‘small but efficient’ and ‘small but special’. We will be more competitive if we can specialize, and be the industry champion of a specific category."

         

        NOVAFLUTE帶來智能生產和自動化的結合

        Combine smart production and automation excellence with NOVAFLUTE

         

         

        “上海盛通與博斯特的合作始于2014年。在工廠剛開始規劃的時候,我們就做了詳細的市場考察,后來發現博斯特的NOVAFLUTE膠印聯線裱貼生產線高效、環保,既代表了未來的瓦楞產業的發展方向,也正好滿足我們的生產需求——單張紙膠印+NOVAFLUTE聯線裱貼。這也是國內第一條NOVAFLUTE生產線,代表了一種新的瓦楞紙板生產和加工方式。通過幾年時間的設備使用,我們對于博斯特的設備非常認可,這條生產線在上海盛通實現包裝產值新突破的過程中起著非常關鍵的作用。”

         

         

         

        "We have been working with BOBST since 2014. In the very beginning, when planning our production facilities, we conducted detailed research of the machine market and found that NOVAFLUTE in-line litho-laminator is the most efficient and environmentally friendly machine of its kind. It not only represents the future of corrugated packaging, but also meets our production needs today – for us that is in sheet-fed offset printing. We purchased the first NOVAFLUTE in-line laminator in China, which brought us a new converting method for corrugated board. We are always impressed with the performance of the machine, as well as the service and support we receive from BOBST after several years of production. The in-line laminator also played a key role in Shanghai Shengtong's new value-led approach to packaging production."

         

        工業4.0是大勢所趨,那么在孔勤的眼里,這個“勢”不僅體現在提高生產效率高之上,更在于人員管理之上。他如此分析道:“目前印刷廠員工的主力基本都是70后、80后,90后的員工特別少,尤其是95后的員工一般都吃不起苦,所以面對這樣的情況,需要采用工業4.0的設備減少勞動強度,改善工作環境,吸引更多的年輕人進入這個行業,而博斯特設備的高度自動化和智能化恰恰是此類設備的代表。”

         

        Industry 4.0 is a general trend for manufacturing, but in GM Kong Qin’s opinion, this trend is not only reflected in the improvement of production efficiency, but also in personnel management. "At present, the majority of packaging operatives are born between 1980 and 1990. Many employees born after 1995 find it more difficult to adapt to the workshop environment. As a result, we use the automatic machine functions and reduced labor intensity to improve the working environment, with a goal of attracting more young people into the industry. The high level of automation and intelligence within the BOBST machine is representative of what we need," said GM Kong Qin.

         

        NOVAFLUTE給印后生產帶來什么優勢?

        What advantages does NOVAFLUTE bring to post-press production? 

         

         

        NOVAFLUTE聯線膠印裱貼生產線究竟能為印后生產加工帶來哪些翻天覆地的改變?NOVAFLUTE膠印裱貼聯動生產線的最高生產速度在120米/分鐘,8000張/小時,可替代3臺單張對單張的裱貼機及2臺單面機,用工也從之前的15人縮減為3人。自動化的生產線和易操作的特點,讓我們的操作員感到驚訝。在進一步提升紙板質量的同時,也大大降低了紙板和紙張的克重、膠水等材料的使用,是省成本、提效率的印后好伙伴!”孔勤總經理孔勤稱贊道。“對我們來說,博斯特就是印刷界的勞斯萊斯,它代表的就是高品質、高產出和高收益。”

         

         

        "The maximum production speed of the NOVAFLUTE in-line laminator is 120m/min and 8000 sheets/hour, which has replaced the need for 3 sheet-to-sheet laminators and 2 single-facers. We have also reduced labor overheads from 15 to 3 people, allowing us to divert resources elsewhere. Our operators are amazed at our new production line, because of its automation and being so easy to operate. While further improving the quality of the paperboard, it also greatly reduces the weight of paper & paperboard we need to process, as well as the consumption of materials. It was indeed a great help for us in delivering cost savings and efficiency improvements!" commented GM Kong Qin. “To us, BOBST is the Rolls-Royce of the packaging & printing industry, delivering high quality, high output and high returns."

         

         

        制造和服務本地化

        Localization of manufacturing & services

         

         

        “眾所周知,博斯特中國4.0戰略是由兩個方面驅動的,即“協同發展”和“追求卓越”,而NOVAFLUTE在這個戰略部署中占據了極為重要的地位。與此同時,市場及其企業經營者們也有更多的期待,為了保持競爭力,他們需要更高的效率、高質量的生產和可靠的設備。”博斯特(上海)有限公司總經理魯希瑞說。

         

        "The China 4.0 strategy for BOBST is driven by two core factors; proximity & performance. NOVAFLUTE is an important part of this value proposition. At the same time, there is an expectation from the market. To remain competitive, they need greater efficiency, high quality production and reliable equipment," said Mr. Cyril Ruiz-Moise, General Manager of Bobst Shanghai.

         

        “當前,中國國內的跨多種基材的包裝加工商現在面臨著越來越多的挑戰,例如技能差距的日益擴大和勞動力成本上漲,自動化的價值就在于此。品牌所有者正在整合資源并因此而增長。我們幫助加工商提供更高的質量和靈活性,并通過提高性能來證明生產成本的合理性”。

         

        "In China, packaging converters across a number of substrates now face a growing number of contemporary commercial challenges, such as a growing skills gap and a more costly workforce. Therein lies the value of automation; brand owners are consolidating resources and growing as a result. We help converters offer higher quality and flexibility and the cost of production is justified by increased performance."

         

        魯希瑞總經理補充說,“在這種情況下,NOVAFLUTE是一個非常好的設備與解決方案,可以幫助加工商一起解決當前所面臨的挑戰。此外,我們還在中國的工廠生產該設備,我們有能力向客戶承諾完美地安裝該機器,因此我們也可以為這些設備提供更多的服務,進一步幫助我們的客戶獲得最佳的設備性能。”

         

        "NOVAFLUTE is a great machine for achieving this, helping our customers to achieve all these new capabilities at once. In addition, we are also producing the equipment at our facility in China, where we have all the ability to quickly install this machine at our clients' premises, helping our customers to get the best performance" added Mr. Cyril Ruiz-Moise.

         

        博斯特(上海)有限公司魯希瑞為上海盛通時代印刷有限公司總經理孔勤授牌“博斯特亞太地區樣板工廠”

        Cyril Ruiz-Moise,General Manager of Bobst Shanghai Ltd., awarding Customer Reference Factory Bobst Asia-Pacific to GM Kong Qin.

         

        作為中國工廠制造的產品,NOVAFLUTE極好地闡釋了博斯特中國4.0戰略可以通過與客戶更好地“協同發展”和“追求卓越”,從而共同實現目標。多年來,博斯特和上海盛通經歷了很長時間的合作,這種合作非常扎實,是基于客戶需要供應商和供應商需要客戶的相互理解。魯希瑞總經理總結說:“我們以良好的溝通為榮,這使兩家公司之間可以加強合作,逐年改善,并確保我們的客戶始終滿意。”

         

        "The machine is a great illustration of what Bobst China 4.0 can do, developing 'proximity and performance' with our technology and customers. BOBST and Shengtong have developed a relationship over many years and this co-operation is based on the mutual understanding that the client needs the supplier and the supplier needs the client. We pride ourselves on very good communication, which enables heightened co-operation between the two companies, improving year on year and making sure our client is always satisfied," concluded Mr. Cyril Ruiz-Moise .

         

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